NEWS


Edward Stripe CUSTOM FIT Shirts for Men & Women


Noosa Heads, QLD – 22 August 2011: Stripe & Company Pty Ltd, an Australian company based in Noosa Heads, Queensland that supplies Australian designed, handmade quality business shirts, neckties and cufflinks, announces an innovative new program of Custom Fit Shirts for Men and Women.

The Edward Stripe Custom Fit Shirt Program is a new innovation that combines high quality mass production offshore with bespoke hand finishing in Australia to extend the benefits of custom fitting shirts to a broader customer base.

An important promise of the Edward Stripe Custom Fit program is that customers can purchase premium quality, business and dress shirts with a perfect fit, guaranteed. Shirts ordered under this program are ready to wear, mass produced shirts made from high quality pure cotton fabrics. Each shirt is then hand finished based on each customer’s supplied body measurements so that there are no alteration charges for typical side-seam adjustments or sleeve length alterations. As a result, customers receive shirts with a bespoke style custom fit at a price similar to comparable quality off-the-rack garments.

“We designed our Custom Fit program for men based on the feedback received from loyal customers” said Andrew Dobson, managing director, Stripe & Company. “As an online retailer, direct customer feedback is valuable and has helped us to innovate and provide exactly what our customers wanted; quality shirts that are hand finished to their preferences quickly, efficiently and affordably. We did this by combining our quality mass production of shirts with local hand finishing by our own experienced garment technicians at our Noosa Heads workroom, so that each custom fit shirt is uniquely tailored to suit the customer’s body fit requirements and preferences” said Dobson.

Edward Stripe Custom Fit shirts for Men are available in sizes 37 (14.5 inch) – 44 (17.5 inch) with any sleeve length, three (3) different cut designs (Classic Cut, Trim Cut or Slim Fit), three (3) collar styles (Classic, Cutaway or Button-down) and three (3) cuff types (Double/French, twin-buttoned single or one-buttoned single). Custom Fit shirts for Women are now available in sizes 4 - 16 with any sleeve length, three (3) different cut designs (Classic, Tailored or Fitted), classic collar and three (3) cuff types (Double/French, twin-buttoned single or one-buttoned single).

Men's Custom Fit Shirts
www.edwardstripe.com.au/Stripe-Style/Mens-Custom-Fit-Shirts

Women's Custom Fit Shirts
www.edwardstripe.com.au/Stripe-Style/Womens-Custom-Fit-Shirts

“As a result of our successful men’s trial, we have now extended the program to include women's custom fit shirts” said Dobson. “In the past we found that online ordering of women's tailored shirts could be sometimes problematic because many body shape variables could make them harder to fit correctly. Now with our Custom Fit program, women can select their preferred style of shirt – classic, tailored, or fitted – and include their bust, waist and hip measurements with their order so that our garment technicians can hand finish women’s shirts to fit them correctly.”

“If any customer orders a shirt style that might not suit their body shape based on their measurements, as part of our personalised customer service we contact them to check their order and suggest some options for finishing their shirts so that they are delighted with the result” said Dobson. “The key benefit for our customers who put their trust in us is the ability to regularly order custom fitting shirts at a price that is typically less than they would pay for a similar quality off-the-rack shirt from one of the larger department stores. For customers with non-standard shapes, our made to measure and Bespoke programs are perfect for extra tall, larger sized, or customers with specialised design requirements.”

For further media information or images contact:

Andrew Dobson T 07 5474 3433 E andrew@edwardstripe.com

Stripe & Company Pty Ltd
www.EdwardStripe.com.au

Stripe Style
www.edwardstripe.com.au/Stripe-Style

Edward Stripe CLUB 2011
www.edwardstripe.com.au/Edward-Stripe-CLUB/Welcome-2011

Posted by Andrew Dobson on 22nd August, 2011 | Comments | Trackbacks
Tags: Check Shirt, Spring Shirts, Check Shirts, Casual Shirts, Mens Signature Stripe Shirts, Mens Smooth Twill Check Shirt, womens custom fit, Classic Twill, Single Cuffs, Pink Shirts, Twill Check Shirt, button down shirts, Mens Slim Fit Shirts, mens custom fit, button down collars, Button Cuffs, French Cuffs, Colour Shirts, Twill Fabrics, Edward Stripe Collection Shirts, Classic stripes, Double Cuffs, Business Casual Shirts, Plaid Shirts, Edward Stripe Collection, Classic Collars, buttoned-down collars, Edward Stripe Collection ready to wear

Bookmark and Share

Trackbacks

There are no trackbacks for this post


Comments

There are no comments for this post


NEWS

Our CLUB NEWS Blog is dedicated to providing you with ongoing styling assistance and to enhance your shopping experience here at Edward Stripe Shirts.


Archives

August 2015
March 2015
January 2015
December 2014
November 2014
October 2014
June 2014
May 2014
October 2013
September 2013
April 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
May 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009